JERSEY LOMELLINA’s (R)EVOLUTION
A TAILOR-MADE BRAND IDENTITY THAT OPENS UP A NEW CHAPTER OF A LONG STORY
Jersey Lomellina set out to showcase its independent and feminine identity as a trailblazer in the textile industry.
We supported this vision by defining a strategic brand positioning and, aligned with the company’s values and purpose, reimagining its identity and essence—culminating in the launch of a refreshed website and new social media profiles.
The visual identity and all the contents produced, from photos to 3D animations, portrait not only textiles and clothes made of them, but also the commitment to sustainability and the trailblazing vision of this future-driven brand.
Jersey Lomellina always looks beyond and seeks the perfect balance between style and technology.
We were inspired by this philosophy and designed a website that combines aesthetics and functionalities, like the textiles comparison tool.
The brand storytelling continues on social media by following a multi-channel strategy.
Among the others, the brand new Instagram profile showcases events, textiles and collaborations while Pinterest reveals the hidden Jersey Lomellina’s inspirational and creative soul.