RESHAPING THE FUTURE OF LEADERSHIP
Repositioning a world-leading management school to connect with its community of game-changers
SDA Bocconi’s mission is to continually evolve education, responding to social transformation with innovative, creative, and responsible thinking and resources.
To support this change, communication needed to evolve too. That’s why we defined a new brand positioning and refreshed the identity, relaunching it across the entire ecosystem.
The payoff serves as a driving motto, expressing the central role of academic research in understanding the present, rethinking leadership, and reimagining the future.
Since SDA Bocconi opens new perspectives in the educational and managerial world, we have opened the rebranding to new perspectives. The logo becomes a window to the world, moving upward as if tracing new perspectives.
Logo projections are designed to be versatile, and can follow three different trajectories: upward, forward and diagonal. The shapes come in nine types, allowing for various compositions.
SDA Bocconi’s rebranding marks a bold shift from blue to yellow, setting the School apart on the global stage.
The new color embodies its international vision while honoring its heritage—the iconic yellow stair tower of the original building—signaling a vibrant new chapter in the School’s visual and communicative identity.
The campaign launches with a new tagline: “Let’s make the future,” which is then adapted vertically to the various educational products, each identified by a distinctive color system and a headline that aligns with the overall concept.
The system elements adapt across platforms, with a spacious design that creates a welcoming, uplifting feel, reflecting the brand’s personality.
We crafted a dynamic content and social media strategy designed to inspire, connect, and engage game changers in real time. SDA Bocconi’s presence now spans LinkedIn, Instagram, Facebook, X, TikTok, and YouTube, built around two core communication pillars: which celebrates community and shared value, and which highlights programs, faculty, and research excellence.