Tecno+Olivetti
FROM THE UNION OF TWO HISTORICAL BRANDS COMES SINTESI: THE WORK+LIFE ECOSYSTEM
We brought the Sintesi project to life by crafting its visual identity and communication, anchored in the concept
From this idea, we highlighted the Ecosystem’s innovation, functionality, and design—showing it as more than a product, but a forward-thinking solution for how we live and work.
The creative solution resulted in a cohesive identity and visual language that honors the heritage of both companies, beginning with the logo system. It strikes a balance between Tecno’s technical precision, clean volumes, and geometric lines, and the creative dynamism of Olivetti’s historic graphic personality.
The prestigious print edition of the product presentation and much more on social.
The B2B campaign pillars were: the teaser video followed by the hero video, the production of content for social channels, and the creation of different DEM.
From concept to experience, Milan Design Week 2021 transformed the ecosystem from digital and print assets into a living, hands-on reality. Visitors were invited to immerse themselves in the world of T.Club, actively designing the exclusive showcases and experiencing the brand in a completely new, tangible way.
