Sector No Limits Challenge
RESTORING SECTOR’S CLASSIC POSITIONING THROUGH A DIGITAL INFLUENCER STRATEGY
Don’t limit your challenges, challenge your limits: this was the concept behind the first digital-first campaign we launched for Sector, challenging six sports testimonials to push their limits.
Targeting a high-adrenaline, sport-loving audience, the campaign reintroduced the Sector Team with a bold, modern edge.
Each testimonial was asked to personally identify the greatest limit in their sport. And then, with Sector’s top equipment and our awesome film crew, they smashed it!
Across social, we rolled out the testimonial footage over 12 months.
Through teasers, behind-the-scenes content, and the final six completed challenges, we filled Sector’s social channels with videos, posts, and stories. At the same time, our six international influencers amplified the campaign by sharing content with their own dedicated audiences.
The footage and imagery taken during the shoot was adapted from digital to print, creating an ATL campaign across Italy with our influencers and the Sector watch in prime focus.
And in the spirit of limitlessness, we took the campaign one step further, creating a TV ad and manifesto which we broadcasted across Sky Sports to our profiled target.