Tribe launched the Sintesi project by developing its image and communication, starting with The future of work, the visual and narrative concept from which the keywords work+life ecosystem originated.
The goal was to communicate the innovation, functionality and efficiency of the Ecosystem, by enhancing its features, potential, technology and design.
The creative solution has led to the development of a coordinated identity and image that reflect the history of the two major companies. Starting with the logo system.
A balance between the design, technicality, volumes and geometric lines of Tecno combined with the creative dynamism of Olivetti historical graphic personality.
The B2B campaign pillars were: the teaser video followed by the hero video, the production of content for social channels, the creation of DEM and the prestigious print edition of the product presentation.
In occasion of Milan design week 2021 we invited people to experience the ecosystem by designing the showcases of the exclusive T.Club