Tecno+Olivetti

From the union of two historical brands comes Sintesi: the work+life ecosystem

Risorsa 2 NC Digital Awards 2nd Digital branded content BTOB

Risorsa 2 NC Digital Awards 2nd Dem e email marketing

Tribe launched the Sintesi project by developing its image and communication, starting with The future of work, the visual and narrative concept from which the keywords work+life ecosystem originated.

The goal was to communicate the innovation, functionality and efficiency of the Ecosystem, by enhancing its features, potential, technology and design.

  • Strategy
  • Branding
  • Video Content
  • Logo Design
  • DEM
  • Social
  • POP Design

The creative solution has led to the development of a coordinated identity and image that reflect the history of the two major companies. Starting with the logo system.

A balance between the design, technicality, volumes and geometric lines of Tecno combined with the creative dynamism of Olivetti historical graphic personality.

The B2B campaign pillars were: the teaser video followed by the hero video, the production of content for social channels, the creation of DEM and the prestigious print edition of the product presentation.

Contacts

20.000

Interactions

14.000

Video views

6.000

Click to switch phone

In occasion of Milan design week 2021 we invited people to experience the ecosystem by designing the showcases of the exclusive T.Club

Digital first thinkers, faithful consultants and always creatives. We take care of new markets, building long term strategic communication projects that change as people do, for brands like Tecno Olivetti, Guidi, Emmentaler, Lipton, Sector, Movitra, Menarini, and BSP.