Sector No Limits Challenge

Restoring Sector’s classic positioning through a digital influencer strategy.

Tribe created a digital first campaign that dared 6 sport testimonials to confront their limits.

Don’t limit your challenges, challenge your limits. Speaking directly to a high-adrenaline sport-loving target, the campaign brought back the Sector Team with a new modern edge.

  • Strategy
  • ATL
  • BTL
  • Website
  • Social
  • Digital Activation

Each testimonial was asked to personally identify the greatest limit in their sport. And then, with Sector’s top equipment and our awesome film crew, they smashed it!

Across social, we released the testimonial footage over the course of 12 months. With teasers, behind the scenes content and finally the 6 completed challenges, we populated Sector’s social media with videos, posts and stories across. At the same time our 6 international influencers shared our content across their own personal profiles to their own dedicated following.

Video views

1.500.000

Impressions

16.000.000

Posts

264

Influencers

6

Videos

7

The footage and imagery taken during the shoot was adapted from digital to print, creating an ATL campaign across Italy with our influencers and the Sector watch in prime focus.

And in the spirit of limitlessness, we took the campaign one step further, creating a TV ad and manifesto which we broadcasted across Sky Sports to our profiled target.

TV SPOT

Digital first thinkers, faithful consultants and always creatives. We take care of new markets, building long term strategic communication projects that change as people do, for brands like Emmentaler, Lipton and Sector.