A wicked product launch

Designing a character and creating a fun TV ad to relaunch FastumDol

Tribe relaunched Menarini’s pharmaceutical product FastumDol by revisiting and modernizing the iconic witch character already associated with their most famous product.

The TV commercial presented the medical issue & medicinal solution with irony, making it amusing and unexpected for the viewers.

  • Characters Design
  • ATL
  • Pop
  • Social
  • Digital Activation
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The character design needed to be both innovative and fun to communicate the new product in a fresh and engaging way.

The TV concept was then adapted for the press campaign and in-store materials to be placed, in particular, within pharmacies.

Given the success of the campaign, we were also asked to develop a further commerical for the Fastum range’s classic Pain Relief Gel.

Digital first thinkers, faithful consultants and always creatives. We take care of new markets, building long term strategic communication projects that change as people do, for brands like Emmentaler, Lipton, Sector, Movitra and Menarini.