Tribe relaunched Menarini’s pharmaceutical product FastumDol by revisiting and modernizing the iconic witch character already associated with their most famous product.
The TV commercial presented the medical issue & medicinal solution with irony, making it amusing and unexpected for the viewers.
The character design needed to be both innovative and fun to communicate the new product in a fresh and engaging way.
Given the success of the campaign, we were also asked to develop a further commerical for the Fastum range’s classic Pain Relief Gel.