The project is the brainchild of Tribe Communication, which developed a multichannel strategy for online communication.
The target audience for the project is every artistic expression of the international contemporary scene, a true niche network that ranges and investigates new performative languages.
A virtual art gallery created to support experimental artists from around the world. Guidi acts as a patron of the arts, subsidizing artists to provide a free space for the underground and avant-garde art scene.
Tribe also managed and conceived the whole social media aspect.
This included: the opening of Ful/mine Instagram channel and the related communication strategy, content creation, editorial plan management, and a parallel reposting activity via the Guidi Instagram community.
Digital first thinkers, faithful consultants and always creatives. We take care of new markets, building long term strategic communication projects that change as people do, for brands like Tecno Olivetti, Guidi, Emmentaler, Lipton, Sector, Movitra, Menarini, and BSP.