The project is the brainchild of Tribe Communication, which developed a multichannel strategy for online communication.
The target audience for the project is every artistic expression of the international contemporary scene, a true niche network that ranges and investigates new performative languages.
A virtual art gallery created to support experimental artists from around the world. Guidi acts as a patron of the arts, subsidizing artists to provide a free space for the underground and avant-garde art scene.
Tribe also managed and conceived the whole social media aspect.
This included: the opening of Ful/mine Instagram channel and the related communication strategy, content creation, editorial plan management, and a parallel reposting activity via the Guidi Instagram community.